Scandinavian design was a design movement characterised by simplicity, minimalism and functionality that emerged in the 1950s in the five Nordic countries of Finland, Norway, Sweden, Denmark & Iceland.
The design philosophy is based on simplicity combined with affordable luxury; functional yet beautiful. The fact that Nordic countries have comparatively longer months of winter with lesser hours of daylight, the indoors are brightly lit and clutter-free. The minimalist fashion is a reflection of Scandinavian societies. (So now we know where it came from!)
Lets break it down in simple language. What forms the common sensibility among IKEA, H&M or Acne Studios! Minimalism, clean silhouettes and yes mass production. The democratic design ideals were a central theme of this movement, emphasising that affordable luxury should be accessible to everyone.
Many Danes and Swedes prefer versatility in their wardrobes. They like clothes that can be worn both at work and at home. The clothes are not made for a specific demographic but for a larger customer base. Maybe that is the reason why Scandinavian design is so IN at any given point of time, because it is for everyone.
One also notices that there is a use of lot of neutral shades in the Scandinavian colour palette. This is mainly due to the fact that the locals like black a lot, and they generally prefer wearing similar shades of charcoal, grey, brown etc.
A very popular Scandinavian brand Acne Studios, based in Stockholm, Sweden is known for its minimal designs, focusing on interesting surfaces and textures. Founded in 1996, the brand has grown into a multidisciplinary luxury house specialising in men’s and women’s RTW fashion, footwear, accessories and denim.
P.S. : The acronym ACNE stands for ‘ Ambition to Create Novel Expressions’! Interesting, isnt it ?